Scorri Autori Unibg  

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Risultati da 41 a 60 di 76
Data di pubblicazione Titolo Autore/i Tipologia Documento allegato
1-gen-2017 Improving service quality in healthcare organizations through geomarketing statistical tools Cavallone, Mauro; Magno, Francesca; Zucchi, Alberto 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays
1-gen-2017 The influence of cultural blogs on their readers’ cultural product choices Magno, Francesca 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays
1-gen-2017 Adoption and impact of marketing performance assessment systems among travel agencies Magno, Francesca; Cassia, Fabio; Bruni, Attilio 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays
1-gen-2017 Marketing performance measurement in hotels, travel agencies and tour operators: a study of current practices Bruni, Attilio; Cassia, Fabio; Magno, Francesca 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays
1-gen-2018 The effects of altruistic and egoistic motivations on online reviews writing frequency Magno, Francesca; Cassia, Fabio; Bonfanti, Angelo; Vigolo, Vania 1.4 Contributi in atti di convegno - Contributions in conference proceedings::1.4.01 Contributi in atti di convegno - Conference presentations
1-gen-2018 The effects of social media usage on solution quality and performance in professional service firms Cassia, Fabio; Magno, Francesca 1.4 Contributi in atti di convegno - Contributions in conference proceedings::1.4.01 Contributi in atti di convegno - Conference presentations
1-gen-2018 Niche marketing: an exploration from the perspective of tourism businesses Mattiacci, Alberto; Bruni, Attilio; Magno, Francesca; Cassia, Fabio 1.4 Contributi in atti di convegno - Contributions in conference proceedings::1.4.02 Abstract in atti di convegno - Conference abstracts
1-gen-2018 The impacts of social media usage on B2B brand performance Magno, Francesca; Cassia, Fabio 1.4 Contributi in atti di convegno - Contributions in conference proceedings::1.4.02 Abstract in atti di convegno - Conference abstracts
1-gen-2018 Blockchain e criptovalute: strumento di democratizzazione imprenditoriale o bolla speculativa? Dossena, Giovanna; Magno, Francesca; Picone, Pasquale Massimo 1.4 Contributi in atti di convegno - Contributions in conference proceedings::1.4.02 Abstract in atti di convegno - Conference abstracts
1-gen-2018 "Please write a (great) online review for my hotel!" Guests’ reactions to solicited reviews Magno, Francesca; Cassia, Fabio; Bruni, Attilio 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays
1-gen-2018 Box di approfondimento - Il social couponing per gli hotel italiani Cassia, F.; Magno, F.; Ugolini, M. 1.2 Contributi in volume - Book chapters::1.2.01 Contributi in volume (Capitoli o Saggi) - Book Chapters/Essays
1-gen-2018 Legitimizing the contribution of marketing to firms’ success: An exploratory investigation of marketing professionals Cavallone, Mauro; Andreini, Daniela; Pedeliento, Giuseppe; Magno, Francesca 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays
1-gen-2018 The impact of social media influencers in tourism Magno, Francesca; Cassia, Fabio 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays
1-gen-2018 Pursuing Firm Economic Sustainability through Debt Restructuring Agreements in Italy: An Empirical Analysis Danovi, Alessandro; Magno, Francesca; Dossena, Giovanna 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays
1-gen-2018 Accommodation prices on Airbnb: effects of host experience and market demand Magno, Francesca; Cassia, Fabio; Ugolini, Marta 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays
1-gen-2019 Assessing the Power of Social Media Influencers: A Comparison Between Tourism and Cultural Bloggers Cassia, Fabio; Magno, Francesca 1.2 Contributi in volume - Book chapters::1.2.01 Contributi in volume (Capitoli o Saggi) - Book Chapters/Essays
1-gen-2019 Domestic vs. foreign consumer attitudes toward global retail brands: the case of Starbucks in the US and in Italy Magno, Francesca; Cassia, Fabio 1.4 Contributi in atti di convegno - Contributions in conference proceedings::1.4.01 Contributi in atti di convegno - Conference presentations
1-gen-2019 Sales capabilities in the wine industry: an analysis of the current scenario and emerging trends Mattiacci, Alberto; Bruni, Attilio; Magno, Francesca; Cassia, Fabio 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays
1-gen-2019 A framework to manage business-to-business branding strategies Cassia, Fabio; Magno, Francesca 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays
1-gen-2020 Le equazioni strutturali Partial Least Squares: Introduzione alla PLS-SEM Magno, Francesca; Cassia, Fabio; Scafarto, Francesco 1.3 Libri - Books::1.3.08 Traduzioni di libro - Book translations
Risultati da 41 a 60 di 76
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