Scorri Autori Unibg
Improving service quality in healthcare organizations through geomarketing statistical tools
2017-01-01 Cavallone, Mauro; Magno, Francesca; Zucchi, Alberto
The influence of cultural blogs on their readers’ cultural product choices
2017-01-01 Magno, Francesca
Adoption and impact of marketing performance assessment systems among travel agencies
2017-01-01 Magno, Francesca; Cassia, Fabio; Bruni, Attilio
Marketing performance measurement in hotels, travel agencies and tour operators: a study of current practices
2017-01-01 Bruni, Attilio; Cassia, Fabio; Magno, Francesca
The effects of altruistic and egoistic motivations on online reviews writing frequency
2018-01-01 Magno, Francesca; Cassia, Fabio; Bonfanti, Angelo; Vigolo, Vania
The effects of social media usage on solution quality and performance in professional service firms
2018-01-01 Cassia, Fabio; Magno, Francesca
Niche marketing: an exploration from the perspective of tourism businesses
2018-01-01 Mattiacci, Alberto; Bruni, Attilio; Magno, Francesca; Cassia, Fabio
The impacts of social media usage on B2B brand performance
2018-01-01 Magno, Francesca; Cassia, Fabio
Blockchain e criptovalute: strumento di democratizzazione imprenditoriale o bolla speculativa?
2018-01-01 Dossena, Giovanna; Magno, Francesca; Picone, Pasquale Massimo
"Please write a (great) online review for my hotel!" Guests’ reactions to solicited reviews
2018-01-01 Magno, Francesca; Cassia, Fabio; Bruni, Attilio
Box di approfondimento - Il social couponing per gli hotel italiani
2018-01-01 Cassia, F.; Magno, F.; Ugolini, M.
Legitimizing the contribution of marketing to firms’ success: An exploratory investigation of marketing professionals
2018-01-01 Cavallone, Mauro; Andreini, Daniela; Pedeliento, Giuseppe; Magno, Francesca
The impact of social media influencers in tourism
2018-01-01 Magno, Francesca; Cassia, Fabio
Pursuing Firm Economic Sustainability through Debt Restructuring Agreements in Italy: An Empirical Analysis
2018-01-01 Danovi, Alessandro; Magno, Francesca; Dossena, Giovanna
Accommodation prices on Airbnb: effects of host experience and market demand
2018-01-01 Magno, Francesca; Cassia, Fabio; Ugolini, Marta
Assessing the Power of Social Media Influencers: A Comparison Between Tourism and Cultural Bloggers
2019-01-01 Cassia, Fabio; Magno, Francesca
Domestic vs. foreign consumer attitudes toward global retail brands: the case of Starbucks in the US and in Italy
2019-01-01 Magno, Francesca; Cassia, Fabio
Sales capabilities in the wine industry: an analysis of the current scenario and emerging trends
2019-01-01 Mattiacci, Alberto; Bruni, Attilio; Magno, Francesca; Cassia, Fabio
A framework to manage business-to-business branding strategies
2019-01-01 Cassia, Fabio; Magno, Francesca
Le equazioni strutturali Partial Least Squares: Introduzione alla PLS-SEM
2020-01-01 Magno, Francesca; Cassia, Fabio; Scafarto, Francesco
Data di pubblicazione | Titolo | Autore/i | Tipologia | Documento allegato |
---|---|---|---|---|
1-gen-2017 | Improving service quality in healthcare organizations through geomarketing statistical tools | Cavallone, Mauro; Magno, Francesca; Zucchi, Alberto | 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays | |
1-gen-2017 | The influence of cultural blogs on their readers’ cultural product choices | Magno, Francesca | 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays | |
1-gen-2017 | Adoption and impact of marketing performance assessment systems among travel agencies | Magno, Francesca; Cassia, Fabio; Bruni, Attilio | 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays | |
1-gen-2017 | Marketing performance measurement in hotels, travel agencies and tour operators: a study of current practices | Bruni, Attilio; Cassia, Fabio; Magno, Francesca | 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays | |
1-gen-2018 | The effects of altruistic and egoistic motivations on online reviews writing frequency | Magno, Francesca; Cassia, Fabio; Bonfanti, Angelo; Vigolo, Vania | 1.4 Contributi in atti di convegno - Contributions in conference proceedings::1.4.01 Contributi in atti di convegno - Conference presentations | |
1-gen-2018 | The effects of social media usage on solution quality and performance in professional service firms | Cassia, Fabio; Magno, Francesca | 1.4 Contributi in atti di convegno - Contributions in conference proceedings::1.4.01 Contributi in atti di convegno - Conference presentations | |
1-gen-2018 | Niche marketing: an exploration from the perspective of tourism businesses | Mattiacci, Alberto; Bruni, Attilio; Magno, Francesca; Cassia, Fabio | 1.4 Contributi in atti di convegno - Contributions in conference proceedings::1.4.02 Abstract in atti di convegno - Conference abstracts | |
1-gen-2018 | The impacts of social media usage on B2B brand performance | Magno, Francesca; Cassia, Fabio | 1.4 Contributi in atti di convegno - Contributions in conference proceedings::1.4.02 Abstract in atti di convegno - Conference abstracts | |
1-gen-2018 | Blockchain e criptovalute: strumento di democratizzazione imprenditoriale o bolla speculativa? | Dossena, Giovanna; Magno, Francesca; Picone, Pasquale Massimo | 1.4 Contributi in atti di convegno - Contributions in conference proceedings::1.4.02 Abstract in atti di convegno - Conference abstracts | |
1-gen-2018 | "Please write a (great) online review for my hotel!" Guests’ reactions to solicited reviews | Magno, Francesca; Cassia, Fabio; Bruni, Attilio | 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays | |
1-gen-2018 | Box di approfondimento - Il social couponing per gli hotel italiani | Cassia, F.; Magno, F.; Ugolini, M. | 1.2 Contributi in volume - Book chapters::1.2.01 Contributi in volume (Capitoli o Saggi) - Book Chapters/Essays | |
1-gen-2018 | Legitimizing the contribution of marketing to firms’ success: An exploratory investigation of marketing professionals | Cavallone, Mauro; Andreini, Daniela; Pedeliento, Giuseppe; Magno, Francesca | 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays | |
1-gen-2018 | The impact of social media influencers in tourism | Magno, Francesca; Cassia, Fabio | 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays | |
1-gen-2018 | Pursuing Firm Economic Sustainability through Debt Restructuring Agreements in Italy: An Empirical Analysis | Danovi, Alessandro; Magno, Francesca; Dossena, Giovanna | 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays | |
1-gen-2018 | Accommodation prices on Airbnb: effects of host experience and market demand | Magno, Francesca; Cassia, Fabio; Ugolini, Marta | 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays | |
1-gen-2019 | Assessing the Power of Social Media Influencers: A Comparison Between Tourism and Cultural Bloggers | Cassia, Fabio; Magno, Francesca | 1.2 Contributi in volume - Book chapters::1.2.01 Contributi in volume (Capitoli o Saggi) - Book Chapters/Essays | |
1-gen-2019 | Domestic vs. foreign consumer attitudes toward global retail brands: the case of Starbucks in the US and in Italy | Magno, Francesca; Cassia, Fabio | 1.4 Contributi in atti di convegno - Contributions in conference proceedings::1.4.01 Contributi in atti di convegno - Conference presentations | |
1-gen-2019 | Sales capabilities in the wine industry: an analysis of the current scenario and emerging trends | Mattiacci, Alberto; Bruni, Attilio; Magno, Francesca; Cassia, Fabio | 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays | |
1-gen-2019 | A framework to manage business-to-business branding strategies | Cassia, Fabio; Magno, Francesca | 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays | |
1-gen-2020 | Le equazioni strutturali Partial Least Squares: Introduzione alla PLS-SEM | Magno, Francesca; Cassia, Fabio; Scafarto, Francesco | 1.3 Libri - Books::1.3.08 Traduzioni di libro - Book translations |
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