ANDREINI, Daniela Statistiche

ANDREINI, Daniela  

Dipartimento di Scienze Aziendali  

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Data di pubblicazione Titolo Autore/i Tipologia Documento allegato
1-gen-2018 A renaissance of brand experience: Advancing the concept through a multi-perspective analysis Andreini, Daniela; Pedeliento, Giuseppe; Zarantonello, Lia; Solerio, Chiara 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays
1-gen-2012 Accettazione e percezione del nuovo brand in un ospedale pubblico italiano Andreini, Daniela; Bergamaschi, Mara 1.4 Contributi in atti di convegno - Contributions in conference proceedings::1.4.02 Abstract in atti di convegno - Conference abstracts
1-gen-2013 B2B vs. B2C: an empirical attempt to bridge the gap Andreini, Daniela; Pedeliento, Giuseppe 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays
1-gen-2016 Brand and product attachment in an industrial context: the effects on brand loyalty Pedeliento, Giuseppe; Andreini, Daniela; Bergamaschi, Mara; Salo, Jari 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays
1-gen-2020 Brand community integration, participation and commitment: A comparison between consumer-run and company-managed communities Pedeliento, Giuseppe; Andreini, Daniela; Veloutsou, Cleopatra 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays
1-gen-2017 Brand experience: a multi-perspective analysis Andreini, Daniela; Solerio, Chiara; Pedeliento, Giuseppe; Zarantonello, Lia 1.4 Contributi in atti di convegno - Contributions in conference proceedings::1.4.01 Contributi in atti di convegno - Conference presentations
1-gen-2021 Branding Rhetoric in Times of a Global Pandemic: A Text-Mining Analysis Mangiò, Federico; Pedeliento, Giuseppe; Andreini, Daniela 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays
1-gen-2017 Brands and religion in the secularized marketplace and workplace: insights from the case of an Italian hospital renamed after a Roman Catholic Pope Andreini, Daniela; Rinallo, Diego; Pedeliento, Giuseppe; Bergamaschi, Mara 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays
1-gen-2021 Business model innovation: a review of the process-based literature Andreini, Daniela; Bettinelli, Cristina; Foss, Nicolai J.; Mismetti, Marco 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays
1-gen-2017 Business Model Innovation: From Systematic Literature Review to Future Research Directions Andreini, Daniela; Bettinelli, Cristina 1.3 Libri - Books::1.3.01 Monografie o trattati scientifici - Books
1-gen-2008 Cambiamento, Ristrutturazione, Competitività e Crescita Danovi, Alessandro; Dossena, Giovanna; Andreini, Daniela 1.6 Curatele - Editorships::1.6.01 Curatele - Edited books
1-gen-2010 Comparing the Effectiveness of offline and online sponsorship of long tail communities Andreini, Daniela; Cassia, Fabio 1.4 Contributi in atti di convegno - Contributions in conference proceedings::1.4.01 Contributi in atti di convegno - Conference presentations
1-gen-2018 Consumer entrepreneurship and cultural innovation: The case of GinO12 Pedeliento, Giuseppe; Bettinelli, Cristina; Andreini, Daniela; Bergamaschi, Mara 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays
1-gen-2012 Corporate Rebranding di un’azienda ospedaliera pubblica: un’analisi dei fattori critici di successo Andreini, Daniela; Bergamaschi, Mara; Pedeliento, Giuseppe 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays
1-gen-2014 Crowdfunding: a financing alternative for new ventures: the kickstarter experience Andreini, Daniela; Pedeliento, Giuseppe 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays
1-gen-2014 CSR and service quality in nonprofit organizations: the case of a Performing Arts Association Andreini, Daniela; Pedeliento, Giuseppe; Signori, Silvana 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays
1-gen-2015 E-business e supply chain management Andreini, Daniela; Pedeliento, Giuseppe 1.2 Contributi in volume - Book chapters::1.2.01 Contributi in volume (Capitoli o Saggi) - Book Chapters/Essays
1-gen-2010 Effectiveness of sponsorships in Niche Communities Online: a preliminary study Andreini, Daniela; Cassia, Fabio 1.4 Contributi in atti di convegno - Contributions in conference proceedings::1.4.01 Contributi in atti di convegno - Conference presentations
1-gen-2019 End users’ purchasing task involvement, power and influence strategies in organizational buying Pedeliento, Giuseppe; Andreini, Daniela; Bergamaschi, Mara; Salo, Jari 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays
1-gen-2015 Engaging consumers online through websites and social media: A gender study of Italian Generation Y clothing consumers Nadeem, Waqar; Andreini, Daniela; Salo, Jari; Laukkanen, Tommi 1.1 Contributi in rivista - Journal contributions::1.1.01 Articoli/Saggi in rivista - Journal Articles/Essays